Senior commercial leadership without the full-time hire.
30 minutes · No pitch · You leave with something actionable
"Marketing should generate revenue. If yours doesn't, it isn't a marketing problem. It's a leadership problem."
TWO REASONS FOUNDERS AND CEOs CALL ME
Building or fixing:
both need an expert hand.
Most fractional CMOs solve problems. I also help ambitious leaders build the commercial engine right from the start, so there are fewer problems to solve later.
You have traction.
Now you need to scale it.
You have raised your Series A. You have product-market fit. You know marketing will be critical to reaching Series B, and you are smart enough to know you should not be running it yourself. You want to build the commercial function properly from day one, with someone senior in the room who has done it before.
- You want to delegate marketing entirely and focus on the business
- You have never built a B2B marketing function before and want it done right
- You are 12–18 months from a Series B and want the metrics in place now
- You want a senior operator, not an agency or a junior hire
Marketing is costing you
money. Not making it.
Pipeline is not filling. ROI is negative or untracked. Sales and marketing are misaligned.
You have spent budget and cannot explain what it generated. You know something is wrong: you just need someone senior enough to diagnose it fast and fix it properly.
- Marketing spend is not connecting to revenue or pipeline
- Sales and Marketing are blaming each other
- You have hit a growth plateau your team cannot break
- You are entering a new market without a GTM playbook
WHO THIS IS FOR
Not for everyone. Deliberately.
I work with B2B SaaS, FinTech, and dual-sided platform businesses between Series A and Series B (typically 20 to 200 people) who need senior commercial leadership, not a pair of hands.
The founders and CEOs I work best with understand that good work costs money and that the cost of the wrong decision always exceeds the cost of the right advisor. They want results, hold people accountable, and get out of the way once trust is established.
I embed 2–3 days per week. I own the commercial agenda. I report to you, not a committee. Minimum 3-month engagement.
Not a fit if: You want someone to execute a strategy you have already decided on. You are looking for the cheapest option. You need to micromanage the work. Or your board does not believe marketing drives revenue.
- Post product-market fit, ready to scale the commercial engine
- 6–18 months from a Series B — need metrics and narrative in place
- Operating primarily in UK or EU markets
- Want a CMO who owns outcomes, not one who delivers slide decks
- Willing to make decisions fast when the data supports it
- Understand that delegation requires trust, and build it quickly
TRACK RECORD
Results, not credentials.
Every number below is auditable.
B2B SaaS · Hospitality Tech · 5 Markets · £50M Revenue
“Marketing ROI was underperforming. Restructured team and strategy across 5 international markets.”
+40pts ROI boost
+12% Incremental revenue generated
+63% Customer base growth YoY
IBM
B2B SaaS · Watson AI · 20+ EU Markets · £50M Budget
“Build a scalable pipeline engine across 20 European markets simultaneously adapting global strategy with a regional approach”
€220M Net new pipeline generated
+23% YOY revenue increase
+73% SMB customer base growth
EBAY
C2C Marketplace · Italy · €15M P&L · 40-person team
“Monetise the platform and grow MAU from 1M to meaningful scale. Segmentation and customer-centric approach.”
€18M Incremental marketplace GMV
+22% Margin improvement
+102% MAU growth
7 Signs Your Commercial Engine Is Broken
A self-diagnosis guide for Founders and CEOs who suspect their revenue engine isn’t working as well as it should but can’t pinpoint why.
WHAT I DO
Embedded. Accountable. Revenue-focused.
I do not advise from the outside. I embed, own the commercial agenda, and deliver against outcomes we agree upfront.
01
Commercial Transformation
For businesses where the commercial engine is fundamentally broken. Declining ROI, misaligned teams, no attribution, wrong GTM. Diagnose fast, fix faster.
Foodhub: -18% +22% ROI in 12 months
02
Marketing Function Build
Building the commercial function from zero: strategy, team, stack, processes, KPIs. For founders who want it done right from the start and are ready to delegate fully.
Built, Restructured, led and coached teams in different regions
03
Revenue & Pipeline
Demand generation wired directly to revenue. Not vanity metrics. ABM, performance marketing, CRM, attribution. All connected to pipeline targets your board can see.
IBM: €220M net new pipeline · 20+ EU markets
04
Go-To-Market
New products, new markets, post-pivot repositioning. Across SaaS, FinTech, and marketplaces in UK and EU. Built the playbook many times. Know what works.
eBay: €18M GMV · 102% MAU growth
05
Investor Readiness
Your commercial metrics and marketing narrative need to be bulletproof before a Funding Round. I help founders creating the narrative & metrics to close the round.
Multiple PE-backed businesses prepared for exit
06
International Expansion
UK to EU, EU to US, single market to multi-market. P&L ownership up to €55M across UK, EU, North America, and Australia. Done it at scale. Know the complexity.
IBM: 20+ EU markets · Foodhub: 5 countries simultaneously
WHAT PEOPLE SAY
From people who can verify the work.
“
Nick is an asset to any business, a strong commercially focused marketer who is driven to deliver success. He is a pleasure to work with and a popular member of the team.
Simon Farmer
CRO – Foodhub
“
Nick is a driven and commercially astute senior marketer who operates with a problem-solving attitude and an organised mindset, which are critically important to move projects along and deliver results.
Andrea Tartaglia
VP Marketing – Disney
“
Nick demonstrated exceptional strategic marketing expertise, delivering 172% of our lead generation targets while developing sophisticated lead scoring frameworks and customer acquisition strategies.
Tomaas Starrantino
CEO – RoxPay
HOW IT WORKS
From first call to commercial results.
WEEK 1-2
Revenue Audit
Assess pipeline, positioning, team, metrics, and martech. Clear diagnosis. Prioritised roadmap.
Quick Wins
Immediate fixes implemented. Messaging sharpened. Metrics baseline set. You see movement within 30 days.
Execution
Strategy in market. Pipeline building. Weekly review against outcomes agreed upfront.
Scale
Scale what works, cut what doesn’t. Engagements extend because results are visible.
Ready to build or fix
your commercial engine?
Book a free 30-minute Revenue Audit. I will identify the single biggest commercial opportunity or constraint in your business, and give you three things to act on, whether we work together or not.
30 minutes · No pitch · Actionable regardless of outcome
I have built and fixed commercial engines at IBM, eBay, and Foodhub. Now I do it for the companies that will become the next ones.
I have run a 160-person organisation across 20 European markets. I have taken a business from −18% to +22% ROI in 12 months. I have generated €220M in pipeline and scaled a marketplace from 1M to 2.2M monthly active users.
None of that came from best practices. It came from understanding what actually drives revenue in a specific business and executing without distraction. Whether you are building from scratch or untangling a mess, my job is to fix the connection between marketing and revenue.
I work with a small number of clients at a time. Quality over quantity is my motto.
- FCIM Certified · Chartered Institute of Marketing
- Cambridge University · Strategic Thinking for CXO
- Speaker: CMO Summit · Growth Summit · APS Berlin
- Author: The Secrets to Master a Customer-Centric Strategy