01
Commercial transformation
When ROI is negative or untracked, teams are misaligned and nobody can explain what the budget bought, the constraint is structural. More spend amplifies the fault. This is the work that fixes it.
Services
Six ways a commercial engine breaks. Six ways to fix it.
I embed two to three days a week, own the commercial agenda, and deliver against outcomes agreed before the engagement begins. If you are not sure which of these you need, start with the diagnostic.
02
Marketing function build
You have raised, you have product-market fit, and you are still the most senior marketing person in the business. That is the most expensive bottleneck at this stage — not because of your time, but because of the decisions nobody is making while you are stretched.
03
Revenue and pipeline
Marketing generates an enormous quantity of measurable activity, most of which explains nothing about revenue. This is the work of connecting every channel to a pipeline number that sales has agreed to — and then making that number grow.
04
Go-to-market
The market does not understand who it is for, what it replaces, or why now. That is not fixed with a campaign. It is fixed upstream, before anything goes to market — and it is the most common reason good products stall.
05
Investor readiness
The Series B bar has moved. Investors now want pipeline predictability, efficient acquisition economics and evidence that revenue is not founder-dependent. Those are built over quarters, not assembled in the fortnight before a pitch.
06
International expansion
Push the domestic playbook abroad unchanged and it fails locally. Let each market adapt freely and you lose the ability to compare anything. The discipline is knowing precisely which layer to localise.
Next step
Which of the five failure modes do you have?
Book a free thirty-minute revenue audit. I will identify the single biggest commercial constraint in your business and give you three things to act on — whether we work together or not.
Book your free audit30 minutes · No pitch · Actionable regardless of outcome